Experimental Methods and A/B Testing in FinTech: Applied Guide in Python - Haro Sarango, Alexander; Coronel Reyes, Julian; Triviño Sanchez, Johnny; Molina-Arcos, Ibeth; Villarreal-Terán, Gerardo; Proaño Altamirano, Gladys (ITEGAM-JETIA, 2026)