Sonkar, N., Pandey, A. K., Dhairiyasamy, R., Varshney, D., & Singh, S. (2026). Smart PLS Structural Modelling of AI-Driven HR Practices, Entrepreneurial Success and Employer Reputation in Indian Firms. ITEGAM-JETIA, 12(57), 941-950. https://doi.org/10.5935/jetia.v12i57.3137