Hybrid GPT and Neural Models for Personalized E-Commerce: A Novel Framework for Adaptive and Transparent Product Recommendations. ITEGAM-JETIA, [S. l.], v. 12, n. 57, p. 222–235, 2026. DOI: 10.5935/jetia.v12i57.2874. Disponível em: https://itegam-jetia.org/journal/index.php/jetia/article/view/2874. Acesso em: 22 oct. 2026.