Smart PLS Structural Modelling of AI-Driven HR Practices, Entrepreneurial Success and Employer Reputation in Indian Firms. ITEGAM-JETIA, [S. l.], v. 12, n. 57, p. 941–950, 2026. DOI: 10.5935/jetia.v12i57.3137. Disponível em: https://itegam-jetia.org/journal/index.php/jetia/article/view/3137. Acesso em: 22 oct. 2026.