The Endomarketing as a strategic tool in the process of improvement in an information technology company

Abstract

Internal communication is also considered the main internal marketing tool, it is the communication effort to establish channels that enable relationship managers to their employees, as among elements that make this public. The objective of this article is to evaluate the development of internal communication through internal marketing actions in an information technology company. The methods and techniques used were a case study and document research as a methodology to obtain the data necessary for the development of this study. The results show that the company makes use of internal marketing actions as a strategic tool in the midst of their decisions, while internal communication needs to be revised a few detours and centralization in the process.