EFFECT OF NORMATIVE COMMITMENT ON ORGANIZATION PERFORMANCE AT SBC TANZANIA LIMITED (PEPSI) DAR ES SALAAM

Abstract

The study's objective was to determine the impact of normative commitment on the performance of the organization at SBC Tanzania Limited (PEPSI) Dar es Salaam. a well-known beverage business in Dar es Salaam that uses the Pepsi name. A staff member's feeling of commitment and identification with a company's goals and ideals, which determines their propensity to put up extra effort and stay committed to the organization, is referred to as normative commitment.  The study employed a quantitative research methodology, with the primary data collection technique being a survey questionnaire. Using stratified random sampling, 95 people from different departments and organizational levels within SBC Tanzania Limited were chosen from 200 populations. It was found that the SBC organization's performance and normative commitment were positively, statistically, and significantly associated. The report gives advice to companies like SBC Tanzania Limited to continually innovate and improve their interactions with their workforce in order to reduce the level of normative commitment.

Key Words: Normative commitment,  SBC Tanzania Limited,  Organizational Performance