Multi Criteria Model of Supply Chain Sustainability Evaluation & Development Strategy for Agritech Start-up

Abstract

The presence of agritech startups has successfully become a visionary solution at the agriculture supply chain to make it more efficient. Unfortunately, the supply chain in agritech start-ups is not sustainable and has various disadvantages. Therefore, this study aims to 1) analyze the current situation of supply chain at agritech start-ups, 2) analyze the sustainability index at agritech start-ups, and 3) analyze the strategy formulation needed by agritech start-ups through a soft system methodology approach. The research methods used were mixed methods. The stages of the research consisted of identifying current supply chain conditions, determining supply chain performance indicators by involving experts, assessing the supply chain sustainability index, and designing a conceptual model. The results showed the quality of the commodities produced did not meet standards and became a waste. The results of sustainability analysis in multidimensional results show a value of 48.84, economic 58.51, social 46.93, ecological 32.61, technology 42.36 and institutional 63.80. The results of the soft system methodology show that the strategies include contract farming, periodic coordination between stakeholders, GAP and OHS assistance, preparation of SOP for cultivation, application of borrowed tools under supervision, application of socialization of environmental literacy, and implementation of reserve supply chain.