Biojóias - transforming ideas in sustainable business

  • Paula Roberta Viana de Menezes
  • Regina Celi S. Muller
  • Claudio Nahum Alves

Abstract

Entrepreneurship is a term that is usually associated with private investment to assist in the fight against unemployment, but must be seen also as a new way of acting in an environment where it is possible to identify new ways of acting, to develop new knowledge and identify new opportunities. This is the focus of research will develop, because what if you want to study is the making of biojoias using as raw material the lump of Tucuman, so this research will have in one of your objects describe the quality on the transformation of the lump of Tucuman, typically Amazon fruit, in biojoias as a source of entrepreneurship. This line of business professionals create and offer craft products using various types of raw materials, specifically in this case, the seed of Astrocaryum vulgare and finish their products so that they reflect the local culture and identify your author. They are also responsible for the marketing of their products as well as the management of your business. The methodology includes theoretical and field research. Field research will use the techniques of observation and questionnaire. The questionnaire will have the purpose to analyze the use of seed of Astrocaryum vulgare, from collection to processing into raw material for biojoias. The results indicate that the bio-industry, today, is growing due to the spread of ideas of innovative entrepreneurship for local development and new income generation. He was identified by the study of the flow of tourists in the handicraft of Avenida Eduardo Ribeiro and abundant raw materials to promote the development of the activity.

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Published
2017-12-13
How to Cite
Menezes, P., Muller, R., & Alves, C. (2017). Biojóias - transforming ideas in sustainable business. ITEGAM-JETIA, 3(12), 84-92. Retrieved from https://itegam-jetia.org/journal/index.php/jetia/article/view/74
Section
Articles

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