Avaliação das estratégias de sobrevivência de empresas de pesquisa quantitativa durante a turbulência econômica
DOI:
https://doi.org/10.5935/jetia.v8i33.792Resumo
Crises financeiras ocasionadas pela turbulência econômica e forte concorrência no setor de construção forçaram as empresas de pesquisa quantitativa (QSFs) e as empresas de construção a encontrar maneiras inovadoras de sobreviver e permanecer acima da conclusão na maioria dos países em desenvolvimento. O declínio na produção e exportação de petróleo e gás nigeriano tornou difícil para o governo, que é o maior cliente do setor de construção, limitar seus gastos, especialmente em projetos de infraestrutura e desenvolvimento. Os QSFs agora lutam por estratégias eficazes e eficientes para sobreviver à construção econômica em declínio. Este estudo avaliou as estratégias de sobrevivência das empresas de pesquisa quantitativa (QSFs) durante a turbulência econômica em Port Harcourt, Nigéria. O Questionário Quantitativo bem estruturado aplicado com técnicas de amostragem bola de neve na área de estudo foi adotado na coleta de dados dos respondentes-alvo. Com um tamanho de amostra de 86, os dados coletados foram analisados por meio de frequência, porcentagem e pontuação média do item (MIS). Verificou-se que as estratégias de sobrevivência mais críticas adotadas pelos QSFs durante a turbulência econômica são; sistemas de rede aprimorados para aumentar o alcance, gerenciamento eficaz do conhecimento, retenção de funcionários experientes na empresa, redução de taxas de serviço e melhor prestação de serviços. Este estudo conclui que as estratégias de sobrevivência avaliadas têm um alto nível de importância e desempenham um papel crítico para garantir que as empresas de Topografia Quantitativa sobrevivam à retração econômica e ao acirrado mercado competitivo do setor de construção. Recomenda-se que os gestores de QSFs se concentrem nas principais estratégias que os manterão acima da concorrência, em negócios contínuos, crescimento sustentável e sobrevivência durante a turbulência econômica.
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